Sriracha Sauce and the Surprisingly Heartwarming Story Behind It

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In this video:

The genesis of Sriracha hot sauce (pronounced sir-ah-cha, contrary to what many think) becoming the condiment staple it is today can be traced back to 1975 and an unassuming Vietnamese refuge called David Tran- the founder and current CEO of Huy Fong Foods.

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Sources:

https://qz.com/132738/the-highly-unusual-company-behind-siracha-the-worlds-coolest-hot-sauce/
https://www.referralcandy.com/blog/sriracha-word-of-mouth-marketing/
http://www.latimes.com/business/la-fi-sriracha-trademark-20150211-story.html
https://www.entrepreneur.com/article/246728
http://www.huyfong.com/
https://nextshark.com/sriracha-hot-sauce-david-tran-vietnamese/
http://www.adweek.com/brand-marketing/brand-day-strange-story-behind-srirachas-iconic-rooster-logo-160874/
https://en.wikipedia.org/wiki/Huy_Fong_Foods
https://www.theatlantic.com/business/archive/2014/10/the-willy-wonka-of-sriracha-behind-the-gates-of-david-trans-factory/382030/
https://en.wikipedia.org/wiki/Sriracha_sauce
http://www.smithsonianmag.com/smart-news/how-a-vietnamese-refugee-built-the-multi-million-dollar-sriracha-hot-sauce-empire-25106345/
http://www.sgvtribune.com/business/20131127/defiant-sriracha-ceo-david-tran-says-we-dont-make-tear-gas-ruling-could-lead-to-200000-less-bottles-a-day
https://www.vietnamonline.com/culture/vietnamese-zodiac.html
http://www.mashed.com/44384/untold-truth-sriracha/

Image Credit:

https://www.bigstockphoto.com/ru/image-96612272/stock-vector-sriracha-hot-sauce-label-stamp
https://www.bigstockphoto.com/ru/image-65425516/stock-photo-hot-spicy-red-sriracha-sauce
https://www.bigstockphoto.com/ru/image-136204067/stock-photo-red-chilli-sauce-sriracha-with-ingredients-horizontal%2C-macro
https://www.bigstockphoto.com/ru/image-99275879/stock-vector-sriracha-asian-hot-sauce-stamp
https://www.bigstockphoto.com/ru/image-146281898/stock-photo-who%3F
https://www.bigstockphoto.com/ru/image-190191304/stock-photo-fresh-red-chili-peppers-close-up-with-green-peppers-in-the-background-blured
https://www.bigstockphoto.com/ru/image-163166498/stock-vector-no-ads-watermark-stamp-text-caption-between-parallel-lines-with-grunge-design-style-rubber-seal-stamp-with-dust-texture-vector-red-color-ink-imprint-on-a-white-background
https://www.bigstockphoto.com/ru/image-151304357/stock-photo-close-up-of-hand-of-businessman-signing-a-form-business-man-signing-contract-for-future-deal-business-man-signing-legal-document-male-hand-signing-employee-contract-with-a-bond
https://www.bigstockphoto.com/ru/image-125221598/stock-photo-leuven-belgium-january-19-2015%3A-bottles-of-different-flavors-of-sriracha-hot-chili-sauce-by-flying-goose-brand-sriracha-is-the-most-popular-hot-sauce
https://www.bigstockphoto.com/ru/image-64117981/stock-photo-a-lawyer-in-his-office-showing-a-document-with-the-text-lawsuit-written-in-it
https://www.bigstockphoto.com/ru/image-118444502/stock-photo-mail-icon-with-unread-email-count

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